Malaysia “Knocked Out” By African MMA
EFC AFRICA Signs First Broadcast Deal In Asia
21 November 2012
Johannesburg (South Africa) - EFC AFRICA, the extreme fighting championship show, will now be broadcast to viewers across Malaysia on MAX MAN TV.
The English language IPTV channel, which provides programming catering exclusively to men, recently signed a multi-event broadcast agreement with the top African MMA promoter following a hugely successful pilot screening of the best action from the most recent event.
International distributor CONTENT TELEVISION concluded the deal with MAX MAN TV. “This is our first step into Asia with EFC AFRICA,” says Jonathan Ford, Executive Vice President of CONTENT TELEVISION. “Malaysia is a key market for us and MAX MAN TV is the perfect channel to showcase the best of African MMA.”
Under the terms of the agreement, the main card bouts from the upcoming EFC AFRICA 17 will be broadcast throughout Malaysia on the dynamic MAX MAN TV channel.
“MMA is rapidly gaining popularity in Malaysia and is already popular in other parts of Asia,” said EFC AFRICA president Cairo Howarth. "Now this exciting market will be exposed to the best athletes that the African continent has to offer. This is a great new frontier for us and we look forward to growing our brand in Malaysia with MAX MAN TV.”
With new international broadcast deals being concluded every month, the EFC AFRICA brand is now considered to be the fastest growing sport brand on the African continent and through their promotional activities, EFC AFRICA athletes and champions are getting worldwide recognition and acclaim.
For the scheduling of EFC AFRICA broadcasts on MAX MAN TV, visit: www.maxman.tv
About MAX MAN TV
MAX MAN TV is Malaysia’s newest video channel featuring the very best in male-skewed TV shows and movies. We give you guys the kinds of shows you will enjoy. MAX MAN TV’s movies and shows are high-energy, manly, edgy, action-packed and raw; at the same time, we recognize the refined masculine qualities as well by offering content that is classy, sophisticated, sexy and macho.
For more information visit: www.maxman.tv